1 shift = 8 hours of energy
I had the luck to stumble upon a circle of great minds who possess the power to give a brand new life to a brand. Just when they were about to give some juice to a Czech brand Kamikaze. The greatest part of the rebranding strategy was a new beverage. Whole 8 hours of energy pressed in a can. A whole working shift with your mind sharp. So there I was with one task. Coming up with a name for this liquid miracle. I thought it should be named Shift. And apparently so did Kamikaze.