1 shift = 8 hours of energy

I had the luck to stumble upon a circle of great minds who possess the power to give a brand new life to a brand. Just when they were about to give some juice to a Czech brand Kamikaze. The greatest part of the rebranding strategy was a new beverage. Whole 8 hours of energy pressed in a can. A whole working shift with your mind sharp. So there I was with one task. Coming up with a name for this liquid miracle. I thought it should be named Shift. And apparently so did Kamikaze.

  • Client: Kamikaze
  • Industry: Beverages 
  • Created: 2013
  • Agency: Hrivnák
  • Design: Toman Design
  • Copywriting: Matouš Roskovec

"When I first saw the combination of hard-working attitude, intelligence, amazing level of determination and willingness to master his copywriting tools of trade in action it left me wondering how much more can be achieved in just few more years. I can highly recommend working with Matous, the best is yet to come.”


 - Vít Miština (CEO @ Hrivnák)